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| LEADER |
00685pamja2200217 4500 |
| 001 |
0000051675_0032 |
| 005 |
20170406090000.0 |
| 003 |
B000005723 |
| 008 |
120903 |
| 020 |
|
|
|a 9780071759182
|
| 040 |
|
|
|a LOC
|
| 090 |
0 |
0 |
|a HF5415.5
|b .M48 2012
|
| 100 |
0 |
|
|a Metz, Adam
|
| 245 |
1 |
4 |
|a The social customer :
|b how brands can use social CRM to acquire, monetize, retain fans, friends and followers
|c Adam Metz.
|
| 260 |
|
|
|a New York:
|b McGraw-hill,
|c 2012.
|
| 300 |
|
|
|a xxii, 279p.:
|b ill.;
|c 24cm.
|
| 500 |
|
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|a Includes index
|
| 504 |
|
|
|a Includes bibliographical reference and index
|
| 650 |
0 |
0 |
|a Customer relation
|x Management.
|
| 650 |
0 |
0 |
|a Branding(Marketing).
|
| 999 |
|
|
|a 0000078838
|
