The social customer : how brands can use social CRM to acquire, monetize, retain fans, friends and followers
| Main Author: | Metz, Adam |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-hill,
2012.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 279p.: ill.; 24cm. |
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
9780071759182 |