The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Main Author: Smith, Mari
Published: Hoboken, N.J.: John Wiley & Sons, 2011.
Subjects:
LEADER 00690pampa2200217 4500
001 0000051651_0032
005 20170406090000.0
003 B000005699
008 120816
020 |a 9781118063064  
040 |a LOC 
090 0 0 |a HF5415.55   |b .S65 2011 
100 0 |a Smith, Mari  
245 1 4 |a The new relationship marketing :   |b how to build a large, loyal, profitable network using the social Web   |c Mari Smith. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons,   |c 2011. 
300 |a xxxiii, 238 p.:   |b ill.;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer relations.  
650 0 0 |a Social networks.  
650 0 0 |a Relationship marketing.  
999 |a 0000078813