Marketing research

Main Author: McDaniel, Carl
Other Authors: Gates, Roger H.
Format: Open Shelf
Published: Hoboken, N.J.: Wiley, 2013.
Edition: 9th ed. International Student version.
Subjects:
LEADER 00639pamja2200217 4500
001 0000051635_0032
005 20170406090000.0
003 B000005683
008 120815
020 |a 9781118112717  
040 |a LOC 
090 0 0 |a HF5415.2   |b .M334 2013 
100 0 |a McDaniel, Carl  
245 1 0 |a Marketing research   |c Carl McDaniel, Jr., Roger Gates. 
250 |a 9th ed. International Student version. 
260 |a Hoboken, N.J.:   |b Wiley,   |c 2013. 
300 |a xxx, 636 p.:   |b ill. (some col.);   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research.  
700 0 |a Gates, Roger H.  
999 |a 0000078797