Marketing research
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger H. |
| Format: | Open Shelf |
| Published: |
Hoboken, N.J.:
Wiley,
2013.
|
| Edition: | 9th ed. International Student version. |
| Subjects: |
| Physical Description: |
xxx, 636 p.: ill. (some col.); 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781118112717 |