The marketing plan : how to prepare and implement it
| Main Author: | Luther, William M. |
|---|---|
| Published: |
New York:
AMACOM,
2011.
|
| Edition: | 4th ed.. |
| Subjects: |
| LEADER | 00579pampa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000051545_0032 | ||
| 005 | 20170406090000.0 | ||
| 003 | B000005593 | ||
| 008 | 120208 | ||
| 020 | |a 9780814416938 | ||
| 090 | 0 | 0 | |a HF5415 |b .L88 2011 |
| 100 | 0 | |a Luther, William M. | |
| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it |c William M. Luther. |
| 250 | |a 4th ed.. | ||
| 260 | |a New York: |b AMACOM, |c 2011. | ||
| 300 | |a xi, 292 p.: |b ill.; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000078702 | ||
| 999 | |a 0000078916 | ||