The marketing plan : how to prepare and implement it
| Main Author: | Luther, William M. |
|---|---|
| Published: |
New York:
AMACOM,
2011.
|
| Edition: | 4th ed.. |
| Subjects: |
| Physical Description: |
xi, 292 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780814416938 |