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| LEADER |
00668pamja2200229 4500 |
| 001 |
0000051538_0032 |
| 005 |
20170406090000.0 |
| 003 |
B000005586 |
| 008 |
120208 |
| 020 |
|
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|a 9780078112065
|
| 040 |
|
|
|a LOC
|
| 090 |
0 |
0 |
|a HF5415
|b .K473 2011
|
| 100 |
0 |
|
|a Kerin, Roger A.
|
| 245 |
1 |
0 |
|a Marketing :
|b the core
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
|
| 250 |
|
|
|a 4th ed..
|
| 260 |
|
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|a New York:
|b McGraw-Hill/Irwin,
|c 2011.
|
| 300 |
|
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|a xlix, 500 p.:
|b col. ill.;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
0 |
|
|a Hartley, Steven William
|
| 700 |
0 |
|
|a Rudelius, William
|
| 999 |
|
|
|a 0000078695
|
