Marketing : the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven William, Rudelius, William |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2011.
|
| Edition: | 4th ed.. |
| Subjects: |
| Physical Description: |
xlix, 500 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
9780078112065 |