Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing: The core (4th ed.). New York: McGraw-Hill/Irwin.
Chicago Style CitationKerin, Roger A., Steven William Hartley, and William Rudelius. Marketing: The Core. 4th ed. New York: McGraw-Hill/Irwin, 2011.
MLA CitationKerin, Roger A., Steven William Hartley, and William Rudelius. Marketing: The Core. 4th ed. New York: McGraw-Hill/Irwin, 2011.
Warning: These citations may not always be 100% accurate.