Strategic marketing

Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Open Shelf
Published: Boston, Mass: McGraw-Hill, 2009.
Edition: 9th ed.
Subjects:
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020 |a 9780071263351  
040 |a UPM 
090 0 0 |a HF5415   |b .C73 2009 
100 0 |a Cravens, David W.  
245 1 0 |a Strategic marketing   |c David W. Cravens, Nigel F. Piercy. 
250 |a 9th ed. 
260 |a Boston, Mass:   |b McGraw-Hill,   |c 2009. 
300 |a 784p.:   |b ill.;   |c 26cm. 
500 |a Include indexs 
650 0 0 |a Marketing   |x Management   |x Case studies  
650 0 0 |a Marketing   |x Management  
650 0 0 |a Marketing   |x Decision making  
700 0 |a Piercy, Nigel  
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