Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel |
| Format: | Open Shelf |
| Published: |
Boston, Mass:
McGraw-Hill,
2009.
|
| Edition: | 9th ed. |
| Subjects: |
| Item Description: |
Include indexs |
|---|---|
| Physical Description: |
784p.: ill.; 26cm. |
| ISBN: |
9780071263351 |