APA Citation

Cravens, D. W., & Piercy, N. (2009). Strategic marketing (9th ed.). Boston, Mass: McGraw-Hill.

Chicago Style Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 9th ed. Boston, Mass: McGraw-Hill, 2009.

MLA Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 9th ed. Boston, Mass: McGraw-Hill, 2009.

Warning: These citations may not always be 100% accurate.