Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J:
Pearson / Prentice Hall,
2004.
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: |
xx, 661 p.: ill; 26 cm. |
|---|---|
| ISBN: |
9780131212763 |