Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittender, Victoria L., Lamb, Charles W. |
| Published: |
New York:
McGraw Hill,
2002.
|
| Edition: | 7th ed.. |
| Subjects: |
| Item Description: |
Includes indexs |
|---|---|
| Physical Description: |
685p.: ill.; 26cm. |
| ISBN: |
0071123253 |