APA Citation

Cravens, D. W., Crittender, V. L., & Lamb, C. W. (2002). Strategic marketing management cases (7th ed.). New York: McGraw Hill.

Chicago Style Citation

Cravens, David W., Victoria L. Crittender, and Charles W. Lamb. Strategic Marketing Management Cases. 7th ed. New York: McGraw Hill, 2002.

MLA Citation

Cravens, David W., Victoria L. Crittender, and Charles W. Lamb. Strategic Marketing Management Cases. 7th ed. New York: McGraw Hill, 2002.

Warning: These citations may not always be 100% accurate.