Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Lamb, Charles W. |
| Published: |
Chicago:
Irwin,
1996.
|
| Subjects: |
| LEADER | 00578pampa2200217 4500 | ||
|---|---|---|---|
| 001 | 0000050274_0032 | ||
| 005 | 20170406090000.0 | ||
| 003 | B000004317 | ||
| 008 | 090217 | ||
| 020 | |a 0256136890 | ||
| 040 | |a LOC | ||
| 090 | 0 | 0 | |a HF5415 |b .C73 1996 |
| 100 | 0 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens, Charles W. Lamb. |
| 260 | |a Chicago: |b Irwin, |c 1996. | ||
| 300 | |a 715p.: |b ill.; |c 24cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Business |
| 650 | 0 | 0 | |a Marketing |x Case studies |
| 700 | 0 | |a Lamb, Charles W. | |
| 999 | |a 0000076069 | ||