Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Lamb, Charles W. |
| Published: |
Chicago:
Irwin,
1996.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
715p.: ill.; 24cm. |
| ISBN: |
0256136890 |