Cravens, D. W., & Lamb, C. W. (1996). Strategic marketing management cases. Chicago: Irwin.
Chicago Style CitationCravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. Chicago: Irwin, 1996.
MLA CitationCravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. Chicago: Irwin, 1996.
Warning: These citations may not always be 100% accurate.