APA Citation

Cravens, D. W., & Lamb, C. W. (1996). Strategic marketing management cases. Chicago: Irwin.

Chicago Style Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. Chicago: Irwin, 1996.

MLA Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. Chicago: Irwin, 1996.

Warning: These citations may not always be 100% accurate.