Marketing research essentials

Main Author: Mc Daniel, Carl D.
Format: Open Shelf
Published: Hoboken, NJ: J.Willey, 2004.
Edition: 6th ed..
Subjects:
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090 0 0 |a HF5415.2   |b .M334 2004 
100 0 |a Mc Daniel, Carl D.  
245 1 0 |a Marketing research essentials   |c Carl McDaniel JR, Roger Gates. 
250 |a 6th ed.. 
260 |a Hoboken, NJ:   |b J.Willey,   |c 2004. 
300 |a 493p.:   |b ill.;   |c 29cm. 
500 |a Includes index 
650 0 0 |a Marketing  
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