Sun Tzu strategies for marketing : 12 essential principles for winning the war for customer
| Main Author: | Michaelson, Gerald A. |
|---|---|
| Published: |
New York:
McGraw-Hill,
2004.
|
| Subjects: |
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| 245 | 1 | 0 | |a Sun Tzu strategies for marketing : |b 12 essential principles for winning the war for customer |c Gerald A. Michaelson. |
| 260 | |a New York: |b McGraw-Hill, |c 2004. | ||
| 300 | |a ix, 244 p.; |c 23 cm. | ||
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