APA Citation

Michaelson, G. A. (2004). Sun Tzu strategies for marketing: 12 essential principles for winning the war for customer. New York: McGraw-Hill.

Chicago Style Citation

Michaelson, Gerald A. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customer. New York: McGraw-Hill, 2004.

MLA Citation

Michaelson, Gerald A. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customer. New York: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.