Global marketing
| Main Author: | Keegan, Warren J. |
|---|---|
| Other Authors: | Green, Mark |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J:
Pearson/ Prentice Hall,
2004.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xx, 636 p.: ill; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131469193 |