APA Citation

Keegan, W. J., & Green, M. (2004). Global marketing (4th ed.). Upper Saddle River, N.J: Pearson/ Prentice Hall.

Chicago Style Citation

Keegan, Warren J., and Mark Green. Global Marketing. 4th ed. Upper Saddle River, N.J: Pearson/ Prentice Hall, 2004.

MLA Citation

Keegan, Warren J., and Mark Green. Global Marketing. 4th ed. Upper Saddle River, N.J: Pearson/ Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.