APA Citation

Ferrell, O., & Dibb, S. (2006). Marketing: Concepts and strategies (5th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Ferrell, O.C, and Sally Dibb. Marketing: Concepts and Strategies. 5th ed. Boston: Houghton Mifflin, 2006.

MLA Citation

Ferrell, O.C, and Sally Dibb. Marketing: Concepts and Strategies. 5th ed. Boston: Houghton Mifflin, 2006.

Warning: These citations may not always be 100% accurate.