Exploring marketing research
| Main Author: | Zikmund, William G. |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
Thomson / South-Western,
2002.
|
| Edition: | 8th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xv, 744 p.: ill; 27 cm. |
| ISBN: |
0324181485 |