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| LEADER |
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| 001 |
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| 005 |
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| 003 |
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| 008 |
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| 020 |
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|a 0071244387
|
| 040 |
|
|
|a LOC
|
| 090 |
0 |
0 |
|a HF5415
|b .D893 2006
|
| 100 |
0 |
|
|a Dwyer, F. Robert
|
| 245 |
1 |
0 |
|a Business marketing :
|b connecting strategy, relationships, and learning
|c F. Robert Dwyer, John F. Tanner.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Boston:
|b McGraw-Hill,
|c 2006.
|
| 300 |
|
|
|a xxix, 683 p.:
|b ill;
|c 25 cm.
|
| 490 |
0 |
|
|a McGraw-Hill / Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 650 |
0 |
0 |
|a Business
|
| 700 |
0 |
|
|a Tanner, John F.
|
| 999 |
|
|
|a 0000227567
|
