Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill / Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxix, 683 p.: ill; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071244387 |