Dwyer, F. R., & Tanner, J. F. (2006). Business marketing: Connecting strategy, relationships, and learning (3rd ed.). Boston: McGraw-Hill.
Chicago Style CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. Boston: McGraw-Hill, 2006.
MLA CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. Boston: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.