The Asian marketing casebook

Main Author: Capon, Noel
Other Authors: Vanhonacker, Wilfried R.
Published: Singapore: Prentice Hall, 1999.
Subjects:
LEADER 00632pampa2200217 4500
001 0000047602_0032
005 20170406090000.0
003 B000001639
008 060708
020 |a 0137955502  
040 |a UiTM 
090 0 0 |a HF5415.12   |b .C37 1999 
100 0 |a Capon, Noel  
245 1 4 |a The Asian marketing casebook   |c Noel Capon, Wilfried R. Vanhonacker. 
260 |a Singapore:   |b Prentice Hall,   |c 1999. 
300 |a iii, 958 p.:   |b ill;   |c 24 cm. 
504 |a Includes bibliographical referencs and index 
650 0 0 |a Marketing   |x Case studies   |z Asia  
650 0 0 |a Business  
700 0 |a Vanhonacker, Wilfried R.  
999 |a 0000069962