Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel F. |
| Published: |
Boston:
McGraw-Hill / Irwin,
2003.
|
| Edition: | 8th ed. |
| Subjects: |
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| 100 | 0 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing |c David W. cravens, Nigel F. Piercy. |
| 250 | |a 8th ed. | ||
| 260 | |a Boston: |b McGraw-Hill / Irwin, |c 2003. | ||
| 300 | |a 726 p.: |b ill; |c 25 cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Marketing |x Management |
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