Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel F. |
| Published: |
Boston:
McGraw-Hill / Irwin,
2003.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
726 p.: ill; 25 cm. |
|---|---|
| ISBN: |
0071244328 |