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|a 0750659815
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|a LOC
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|a HF5415.127
|b .M334 2004
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| 100 |
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|a McDonald, Malcolm
|
| 245 |
1 |
0 |
|a Market segmentation :
|b how to do it, how to profit from it
|c Malcolm McDonald, Ian Dunbar.
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Oxford:
|b Elsevier / Butterworth-Heinemann,
|c 2004.
|
| 300 |
|
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|a xi, 465 p.:
|b ill;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
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|a Marketing
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| 650 |
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|a Business
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| 650 |
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|a Market segmentation
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| 700 |
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|a Dunbar, Ian
|
| 999 |
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|a 0000068680
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| 999 |
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|a 0000068681
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| 999 |
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|a 0000068682
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