Market segmentation : how to do it, how to profit from it
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Dunbar, Ian |
| Format: | Open Shelf |
| Published: |
Oxford:
Elsevier / Butterworth-Heinemann,
2004.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xi, 465 p.: ill; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750659815 |