Market segmentation : how to do it, how to profit from it

Main Author: McDonald, Malcolm
Other Authors: Dunbar, Ian
Format: Open Shelf
Published: Oxford: Elsevier / Butterworth-Heinemann, 2004.
Edition: 3rd ed.
Subjects:

KPM BERANANG

Call Number: HF5415 127 M334 2004
Accession Item Category SMD Status Due Date Notes
0000068680 RED SPOT BOOK AVAILABLE
0000068681 OPEN SHELF BOOK AVAILABLE
0000068682 OPEN SHELF BOOK AVAILABLE