Essentials of marketing

Main Author: Summers, Jane
Other Authors: Hair, Joseph F., Gardiner, Michael, Lamb, Charles W., McDaniel, Carl
Published: Australia: Thomson, 2003.
Subjects:
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100 0 |a Summers, Jane  
245 1 0 |a Essentials of marketing   |c Jane Summers...[et. al]. 
260 |a Australia:   |b Thomson,   |c 2003. 
300 |a iii, 522 p.:   |b ill;   |c 27 cm. 
650 0 0 |a Marketing  
650 0 0 |a Business  
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700 0 |a Gardiner, Michael  
700 0 |a Lamb, Charles W.  
700 0 |a McDaniel, Carl  
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