Essentials of marketing
| Main Author: | Summers, Jane |
|---|---|
| Other Authors: | Hair, Joseph F., Gardiner, Michael, Lamb, Charles W., McDaniel, Carl |
| Published: |
Australia:
Thomson,
2003.
|
| Subjects: |
| Physical Description: |
iii, 522 p.: ill; 27 cm. |
|---|---|
| ISBN: |
0170104613 |