Marketing

Other Authors: Kerin, Roger A.
Published: Boston: McGraw-Hill, 2002.
Edition: 7th ed.
Subjects:
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005 20170406090000.0
003 B000001195
008 060213
020 |a 0072410752  
040 |a LOC 
090 0 0 |a HF5415   |b .M373 2002 
245 1 0 |a Marketing   |c Roger A. Kerin...[et. al.]. 
250 |a 7th ed. 
260 |a Boston:   |b McGraw-Hill,   |c 2002. 
300 |a iii, 741 p.:   |b ill;   |c 28 cm. 
500 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Business  
700 0 |a Kerin, Roger A.  
999 |a 0000068365