Marketing
| Other Authors: | Kerin, Roger A. |
|---|---|
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
iii, 741 p.: ill; 28 cm. |
| ISBN: |
0072410752 |