APA Citation

Kerin, R. A. (2002). Marketing (7th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Kerin, Roger A. Marketing. 7th ed. Boston: McGraw-Hill, 2002.

MLA Citation

Kerin, Roger A. Marketing. 7th ed. Boston: McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.