Cases in e-commerce

Main Author: Rayport, Jeffrey F.
Other Authors: Jaworski, Bernard J.
Published: Boston: McGraw-Hill, 2002.
Subjects:
LEADER 00737pampa2200241 4500
001 0000047124_0032
005 20170406090000.0
003 B000001161
008 060207
020 |a 0072500956  
040 |a LOC 
090 0 0 |a HF5548.32   |b .R393 2002 
100 0 |a Rayport, Jeffrey F.  
245 1 0 |a Cases in e-commerce   |c Jeffrey F. Rayport, Bernard J. Jaworski. 
260 |a Boston:   |b McGraw-Hill,   |c 2002. 
300 |a iii, 631 p.:   |b ill;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Computers  
650 0 0 |a Electronic commerce   |x Case studies  
650 0 0 |a Internet marketing   |x Cases studies  
650 0 0 |a Internet advertising   |x Case studies  
700 0 |a Jaworski, Bernard J.  
999 |a 0000068302