Description: Cases in e-commerce

Main Author:	Rayport, Jeffrey F.
Other Authors:	Jaworski, Bernard J.
Published:	Boston: McGraw-Hill, 2002.
Subjects:	Computers Electronic commerce > Case studies Internet marketing > Cases studies Internet advertising > Case studies

Physical Description:	iii, 631 p.: ill; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0072500956