Global marketing management

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Published: Hoboken, NJ: Wiley, 2004.
Edition: 3rd ed.
Subjects:
LEADER 00677pampa2200229 4500
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005 20170406090000.0
003 B000001160
008 060206
020 |a 0471451878  
040 |a LOC 
090 0 0 |a HF1416   |b .K68 2004 
100 0 |a Kotabe, Masaaki  
245 1 0 |a Global marketing management   |c Masaaki Kotabe, Kristiaan Helsen. 
250 |a 3rd ed. 
260 |a Hoboken, NJ:   |b Wiley,   |c 2004. 
300 |a iii, 694 p.:   |b ill;   |c 29 cm. 
504 |a Includes biblioghraphical references and index 
650 0 0 |a International business enterprise   |x Management  
650 0 0 |a Export marketing   |x Management  
700 0 |a Helsen, Kristiaan  
999 |a 0000068301