Global marketing management
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Published: |
Hoboken, NJ:
Wiley,
2004.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
iii, 694 p.: ill; 29 cm. |
|---|---|
| Bibliography: |
Includes biblioghraphical references and index |
| ISBN: |
0471451878 |