Kotabe, M., & Helsen, K. (2004). Global marketing management (3rd ed.). Hoboken, NJ: Wiley.
Chicago Style CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Hoboken, NJ: Wiley, 2004.
MLA CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Hoboken, NJ: Wiley, 2004.
Warning: These citations may not always be 100% accurate.