The essence of marketing

Main Author: Majaro, Simon
Published: New York: Prentice Hall, 1993.
Subjects:
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020 |a 013285354X  
040 |a LOC 
090 0 0 |a HF5414   |b .M352 1993 
100 0 |a Majaro, Simon  
245 1 4 |a The essence of marketing   |c Simon Majaro. 
260 |a New York:   |b Prentice Hall,   |c 1993. 
300 |a xii, 266 p.:   |b ill;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Business  
999 |a 0000068110