Marketing : an introduction (test item file)
Main Author: | Armstrong, Gary |
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Other Authors: | Kotler, Philip |
Format: | Teachers References Book |
Published: |
New Jersey:
Pretice Hall,
2000.
|
Edition: | 5th ed. |
Subjects: |
Physical Description: |
282p.: ill.; 26cm. |
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Bibliography: |
Includes bibliographical references and indexs |
ISBN: |
0130136115 |