Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh |
|---|---|
| Other Authors: | Hall, John |
| Format: | Open Shelf |
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
912p.: ill(some col.); 26cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p.826-832) and indexes |
| ISBN: |
0733970044 |