Why they don't buy : the science of selling online

Main Author: McKeown, Max J.
Published: Harlow: Pearson, 2002.
Subjects:
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008 051005
020 |a 0273656740  
040 |a UUM 
090 0 0 |a HF5548.32   |b .M353 2002 
100 0 |a McKeown, Max J.  
245 1 0 |a Why they don't buy :   |b the science of selling online   |c Max J. McKeown. 
260 |a Harlow:   |b Pearson,   |c 2002. 
300 |a xxi, 337 p.:   |b ill;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Business  
650 0 0 |a Electronic commerce  
650 0 0 |a Internet users  
999 |a 0000069889