APA Citation

McKeown, M. J. (2002). Why they don't buy: The science of selling online. Harlow: Pearson.

Chicago Style Citation

McKeown, Max J. Why They Don't Buy: The Science of Selling Online. Harlow: Pearson, 2002.

MLA Citation

McKeown, Max J. Why They Don't Buy: The Science of Selling Online. Harlow: Pearson, 2002.

Warning: These citations may not always be 100% accurate.